Atlantic City: 12 Casino Properties fund Incentive program for attracting meetings in 2013

Since Hurricane Sandy made its arrival, business travel has been disrupted considerably in New Jersey State, especially in Atlantic City. To take care of the situation, in coalition with the Atlantic City Visitors Authority, Atlantic City Alliance has announced that they have come up with a USD 1 million program.

This program has been launched for attracting more business meetings and events in the coming year. Funding for this program has come from mainly the 12 Casino Resort Properties.

This program is basically for new groups or meetings, which needs to have a meet in the coming year in Atlantic City, New Jersey. For being eligible, they will have to generate 1,000-room nights (to the minimum) in one of the casino hotels located in the city. In case the business will be able to achieve the same during a non-summer day or during midweek, they will be given a priority over others for the program. Again, more priority would be given to first-time businesses. The places, where meetings can be conducted include facilities like Historic Boardwalk Hall, 12 AC Casino Meeting Space and Convention Centers. It is believed that priority will be given to groups conducting events at the convention facilities.

Following the hurricane, a lot of group markets, meetings and conventions in Atlantic City got rescheduled to 2013, in spite of the city suffering minimal damage and opening up inside of a week from the storm. One of the officials from the Alliance said that this program was an example of the commitment, which they have for planners, to show that the city is still one of the profitable places for doing businesses.

Today, tourism plays an important role in New Jersey, as it ranks third amongst all the industries operating in the state. This program will help in making sure that the livelihoods of over 40,000 employees, who are currently employed with 12 casino properties, are not disrupted.

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